Increase your future legacy income
With our easy-to-use free will services and expert marketing support.
Trusted by 250+ Charities across the UK
Octopus Legacy is here for you if...
You’re struggling to encourage your supporters to give a gift in their will
You’re finding it hard to track your pledges
You’re juggling tight budgets with limited resources.
We’re here to help you and your supporters.
We work with charities of all shapes and sizes across the UK to help them raise millions of pounds in legacy pledges through our free will writing services. We offer you:
A complete will writing service and a clear call to action.
Whilst +80% of supporters write their will online, one size doesn’t fit all. We offer online, over-the-phone and face-to-face services.
A tailored supporter journey to keep you front of mind.
Our journey makes it easy for supporters to leave you a gift and to opt-in to charity communication. Helping you improve your pledge rate and stewardship.
Easy-to-use tracking tools to help measure results.
With real-time data reporting, you’ll get detailed insights on gifts in wills and supporter demographics at the click of a button.
On-hand legacy marketing support.
You'll get 1:1 marketing support from experts, access to our online community, and to our ready-to-go marketing campaigns throughout the year.
Let the numbers do the talking.
1 in 3
Supporters gave a gift in their will last year.
8 in 10
Supporters choose our online will writing service vs. offline services.
6%
Average residual gift left to charities.
6 in 10
Pledges are residual.
Sam founded Octopus Legacy after his Mum died in 2016. Her death was tough enough, but with no plan in place it was overwhelming – endless forms, dealing with lawyers, and worrying if they’d got the funeral right.
We know that having a plan and the right support makes a tough time that little bit easier.